Lost candy bar?

There are television shows that you like to watch, there are shows you LOVE to watch, then there's LOST. In my family and with my friends LOST is mandatory. I've actually said, "No you can't come over tonight, LOST will be on soon." Calling my phone during Lost will get you nothing but a voice message. (commercial calls are ok, if short and concise) If you're a Lost fanatic then you know what Lost has done this summer. Throughout the internet they've hidden clues, video clips and all types of craziness to keep the fans rabid.
Their latest stunt is to give away candy bars that appeared on the show, the Apollo candy bar. http://www.apollocandy.com/ They only appear in select cities and only for a short time. Here in Indianapolis, it was a 1 hour deal. We got 4 candy bars. As you can see from this link, Bryan from ComicsPriceGuide got his picture with one.
http://www.whereisalvar.com/ (look at Indiana then "retro007")
I'm sure that years from now we will laugh and say "that was so stupid". But for now, it's an intriguing puzzle. (especially those stinkin video clips) If I ever saw that dude from the Hanso Foundation "I'd jump on him like a spider monkey".